We are an online private Christian school. We want our tee shirt designs to be funky, trendy and fresh for the summer. It should appeal to both parents and their children alike. See the attached persona profiles for a description of the people who may be wearing them. They are proud to be doing online homeschool and like to poke fun at people who choose to go to a traditional school. They don't appreciate the "homeschooler" stereotypes and are proud of their educational decisions to homeschool online.
The shirts are being used to continue building brand awareness of our logo and our hashtag (#EAEDU). Those who purchase the shirts will be encouraged to take selfies and video doing summer activities while wearing the shirt, and post it on our Facebook, Twitter, Instagram, and Tumblr pages.
The secondary purpose of the shirts is to spark conversations between the person wearing the tee shirt and those who may be interested in #EAEDU. Therefore, it should attention-grabbing and fun-spirited to initiate dialogue. The goal is to get word-of-mouth traffic to our website and social media.
See attached png files with historically popular designs.
We may purchase multiple designs so feel free to submit ideas for multiple concepts in addition to any fresh ideas you may have
We prefer the logo or hashtag be graphically incorporated in some fashion to ensure we are building brand awareness. We may consider bypassing inclusion of the logo should it detract from the intended messaging and purpose of the shirt.
Approved colors associated with the brand are #8bbee4 and #535353. Ideas for additional colors that coordinate with and compliment the brand and messaging will be entertained, but prefer limiting the number of colors to contain costs with screenprinting.
The design should only be in the front center section of the teeshirt and not on the sleeves, back or lower sections.
We have an iStock subscription, so we can utilize stock images from there.