I want a design that features a honey bee, obviously. But I DON'T want a "Disney" style or a cutesy cartoon.
Most of the stuff out there for beekeepers is pretty much clip art. And it's horrible. I'd like to have it modern, clean, and maybe a bit edgy.
Our average customer is probably in his 30's and up. Mostly men, but there are a lot of women and families that keep bees together.
People involved with home beekeeping like to feel they are helping to save the bees. It is a hobby that can involve the whole family, and does something that is close the earth...so to speak. Doing something with their hands. Plus you end up with a bunch of awesome honey.
I also had an idea of a "blueprint" type design for a honeybee. Almost like a technical drawing for an airplane, but for a bee. (This would happen only if you happen to be that type of technical / architectural artist... maybe just email me if you're that person.)
I'd say the key words for this project are:
Honey Bee Enthusiast
Do It Yourselfer
Back To Basics
Grow Your Own Food