high end coaching and consulting business for hip affluent boomers and Xers. clients pay $15k - $20k per year for me to help them through personal or professional crisis. I usually work with people whose parents are aging or dying, which throws their life into disarray and causes them to question their own life's path. My approach is spiritual in nature, affirming in delivery, direct and confrontational yet loving, and we laugh alot through the struggle.
college educated, advanced degrees often
LA, NY, Denver, Atlanta
35-55 male and female leaning toward more female, but not girlie females, power women
Art and culture lovers, travel often, value quality, value life itself, value education and personal development, spiritual but not woo-woo.
Stylish, progressive, entrepreneurial, thoughtful, smart, adventurous.
Most are going through a personal or professional crisis and looking for guidance help and support, so the brand image must inspire them and encourage them that live can be great.
They are willing to give up everything to have a better life.