The market I'm trying to reach can be summed up as anyone who doesn't like the way the guitar has been taught before. That is, I want to shatter the idea that you must go to a teacher, experience dreadful amounts of practice time, and forget about playing the music that inspired them to learn guitar in the first place.
It's for people who want other genres besides the usual rock, metal, and blues music commonly associated with the guitar by going into pop, classical, jazz, or even hip-hop music to learn and grow enthusiasm for the guitar.
It's also for those who want the knowledge and peace of mind that comes from spending less money on a hobby, fewer limiting beliefs imposed upon them from an outside source (like a guitar teacher), and saving years of frustration from doing all of this on their own like I did.
To get into more specifics I'm looking for people who are more independent, ambitious, and goal-oriented than most. Obviously this will appeal to anyone who is younger than 30, but I want it to appeal to anyone who is young at heart. That has a childlike enthusiasm and excitement for new ideas.
But ultimately for people who want real results and accomplish real goals and are not taken in by fluff and magic bullets. I was able to learn how to express myself through music, and I want to give that ability back to anyone who wants it too.