Our existing site has an old vintage style, we would like to update it to be more modern.
So, in short, we are looking for a responsive, more 'app like' look and feel.
We already ran a logo redesign contest and our new logo accurately represents the new image we are looking for. It is attached, so please use it and draw inspiration from it.
One thing to note about our site, is we don't have a lot of marketing messages. This is by design. Our site is for people who know what they want and are just trying to get it fast and for the best price.
On the plus side, this means we can have a much cleaner site, hence the 'app like' design is feasible. There isn't as much stuff to jam in the same space.
There are a few specific things we would like to try for this new site.
One is a banner under or over the top nav bar (which we don't have now, but where the 'select your vehicle' drop downs are now on the homepage) that is a countdown timer for same day shipping that day. We offer same day shipping until 5 pm, so starting at say 12 noon, we want to display a count down until 5 pm.
Another feature we would like is a sidebar that is permanent on the right side. This will have an accordion that has a couple sections.
One for 'My Vehicles' when the user is registered (A prompt to login/register if not). Meaning if I have a 2003 Honda Civic and a 2010 Nissan Maxima for example.
And one for the shopping cart items.
In general, we want to urge people to login and register. This way they can get more customized results based on their selected vehicle.
We also want a top level navbar with dropdowns on hover like here: http://www.jcwhitney.com/