We’re going to end up with a 7+ page site, but really only need three basic pages designed: the Homepage; a basic content page that will essentially be replicated (an EB-5 Program page, the Immigration Process page, About Us page, etc.); and a more robust page for Projects (both current and past).
Our homepage should be visually simple and communicate a brief overview of the EB-5 Program and ARCFI’s place within the Program, as well as our business philosophy. There should be a tastefully sized, horizontal scrolling flash banner toward the top of the homepage that will feature photos of current and past projects, stock photography used to convey brand attributes, and links to important updates or news related items. Above the flash banner will be the ARCFI logo. Also at the top will be links to the additional pages: EB-5 Program; Immigration Process; Our Region; Projects; About Us; and Contact Us. The homepage should all fit ‘above the fold’.
The following are descriptions of the five pages that will be based on the basic content design. This design should be simple and straightforward while clearly derived from the Homepage. The "EB-5 Program" page will be the most robust page on the site in terms of text. This page will offer an overview of the Program, detailed information about the Regional Center Designation and its role in the EB-5 Program, information regarding general investor eligibility, etc. The "Immigration Process" page will include a detailed flow chart explaining the immigration and investment process through ARCFI and the EB-5 Visa Program. In addition to the flowchart, there will be 1-2 paragraphs of text that provide additional information to the viewer. The "Our Region" page will provide an overview of the territory that ARCFI serves. This will include a detailed map, as well as information on regional economics, industries, educational institutions, etc. The "About Us" page will provide a 4-6 paragraph discussion of ARCFI, our business model, our relationships/strategic partnerships, and our targeted industries. Additionally, this page will provide brief bios of our management team. The "Contact Us" page will provide all of ARCFI’s contact information and a link to our investor questionnaire.
The "Projects" page will be divided into two sections – but on the same page: “Current Projects” at the top and “Past Projects” below. Each project will be titled and have a photo or rendering at the left. Each project will have a brief one paragraph description with basic deal points (similar to http://www.gcfid.com/current-projects but more horizontally oriented). Each project title and photo will link to a more thorough description of the project.