abod will become a major German website to download an stream audio books.
We aim to be technology leader and offer audio books on may different platforms (web, apps, in car entertainment, etc.) We now would like to start with the web platform. On the web abod will offer both: Pay per each purchased audio book, but also a subscription model. Subscription members will get one audio book for free every month and discount on all other available audio books.
abod is currently operating as a pure publisher, so all audio book are currently sold over the regular book dealers. Now abod wants to extend its business model with becoming an online audio book dealer for end customers offering the content of many different publishers.
The already existing brand abod will be transformed in "abod - publisher". The new downloading and streaming platform will then operate under the brand abod - audio books on demand. Visitors should still recognize that the two brands belong together, but also be able to distinguish easily (e.g by using different color sets).
Our target group will mostly between 30 -50 years old and mixed gender. Most of the people in the target group tend to be regular readers and might by this have a slightly higher level of general knowledge and education.