Our website is a BUSINESS website, not an entertainment facillity; if the style does not appeal to our "rural" business targets they wont even read the homepage, therefore we DONT want a home page that requires "flash plugins" to operate, or full of flashing lights and videos as this is not what our targets are interested in.
But, we dont want a home page so basic its out of date, our "vision" is a home page that is clear, to the point, easy to navigate, and above all relates to our rural targets in the design and style, that captures the essence of what a farmer is and the purchases he makes - our farmer targets grow crops and livestock, our supplier targets understand their farming customers and customer care is everything and business can be done over a cup of tea in the cow yard - our site needs to capture this and make both parties feel they are still doing business the same old way but with a bit less chat!
The page needs a logo, header with approx 6 menu blocks and a facillity for each of our 2 target users to register, work and comunicate (similar to the "Domestic Solutions" and "Comerical Solutions" sections on the http://www.fordfueloils.co.uk/ homepage).
The following website examples have the type of clarity we are after but dont quite hit our mark! Finally, the back ground will need to be suitable on the subsequent web pages - these pages will also be awarded to the winner!!