I like the layout/functionality of the Baggu website https://baggu.com/ (as detailed in the website inspiration section)
However I want our website design to use more color and natural textures. For example: Natural materials like wood, fabric, feathers, etc. These examples are NOT requirements, but they help illustrate the natural "feel" I'm imagining. Also the Papyrus font is an example of a natural looking font. Again not a requirement but merely an example.
I also really like the use of chevron patterns, and southwestern design patterns in general.
Obviously the Rainbow OPTX product is very color oriented. All frame styles are available in 9 different colors: magenta, violet, indigo, blue, green, rose, yellow, orange, red. The use of these colors should be bold and consistent through the website. And the order of the colors matters too. Magenta should always be at the top or at the left, progressing through the colors until red is at the bottom or right.