I've attached the full eBook that I'm trying to bring to life on the website here. The goal here is how can we really make this stand out as a well-designed BOOK - not just 8 blog articles linked together. How can we leverage graphics, text placement, etc. to accomplish that, and keep the readers engaged throughout OVER 12,000 words (or 1 hour! !!!) of content, - while also (1) letting users know where they are within the 8 chapters of the book structure at all times, and (2) calling attention to 2-3 CTAs - the ability to download the eBook for free, buy the big book on Amazon, or - as relevant for certain chapters - download a whitepaper or other free (lead magnet) tool for free... without relying on a side-bar which would just bullet-point those things down the side... and make this feel like a blog.
THIS IS A TRUE DESIGN CHALLENGE! The winner will have to devote serious creative energy toward making something very design-heavy here... I'm not interested in just seeing a blog with a few pictures shoved in-between a few paragraphs.
Also, I'M LOOKING TO DEVELOP A LONG-TERM RELATIONSHIP WITH THE WINNING DESIGNER. I'm using this contest, in part, as an interview process of sorts to find a talented designer that I can use (1) to flesh out the other 9 pages of this project (other than the 2 described in the scope here), then (2) help me with the design of other pages and sections of this growing site, and possibly (3) be a resource I can refer my clients to as well. NOTE: I already have a development team to execute these designs and build them out in WordPress... I'm looking for pure design and UI/UX talent here... I've got the development talent covered.
SEE WIREFRAMES FOR MORE DETAILS: Also note that, in an effort to be as clear and helpful as possible for this challenge, I have attached wireframes for both pages 1 & 2 of this competition to this brief.
2 PAGE CONTEST: Finally, please note that the hardest design challenge, in my opinion, will be how you interpret Page #2 of this design. Consequently, if you want to be considered as a finalist for the second round of this contest, I HIGHLY RECOMMEND showing me your best work on PAGE 2 of this project, in addition to Page 1.