This should effectively communicate what Clearford does, and the product that it offers.
There should be 5 content tabs:
1) Our Solution
2) Our Technology
3) Our Opportunities
4) Resources and Support
5) Our Company
Each of the 5 pages will have "Sub-Catagories"
Each page should have a place for a different "catch phrase" that describes each section, draft catch phrases are:
From Absence to Advantage (always on front page)
- Transforming the liability of sewage into the assets of clean water and green energy
The World is not running out of water (On page for Content 1)
- The availability of clean water is the issue, the Clearford SBS™ is the solutions.
Water does not have to go to waste (On page for Content 2)
- Clearford can treat wastewater to a re-usable standard at an affordable cost
Current Projects and Opportunities (On page for Content 3)
- Sanitation Market estimated at $152 Billion between 2007-2020 – The World Bank
Reviewed, Approved, and Supported (On page for Content 4)
- Independent reviews from around the world conclude with support of the SBS™
Changing the way the world sees sanitation (On page for Content 5)
- We’re shaping a sustainable future for wastewater management
It needs to have a place that rotates through the most recent press releases and headlines.
Lastly, Clearford has developed an animated video that needs to be featured on the site. A link to this video should be present on both the home page and content pages.