The website aims to sell the Cure Stress Device, a credit card-sized audio player pre-loaded with four powerful exercises for overcoming stress.
Please take a read here to understand what the Device is all about: http://www.curestressproducts.info/about
The Cure Stress exercises are essentially mindfulness meditation exercises that really work. They are unlike anything else that is on the market, which is why your help is so important. The Device is distributed by a 501(c)(3) non-profit (and church without religiosity), whose single purpose is to help people overcome stress in their lives. When I write that Cure Stress works, there are hundreds of thousands of lives that have been dramatically improved for the better (many of these people had serious problems from simple daily anxiety to suicidal thoughts, PTSD, and even cancer). The audio is recognized and viral throughout the US military because of its effectiveness to help warriors with PTSD ('MILITARY PRAISES 'FANTASTIC' NEW STRESS THERAPY' http://www.wnd.com/2011/07/319737/).
The thing about this project is that the Cure Stress Device is really powerful and can help people who are deeply troubled in amazing ways, so we need to convey that to people that they have stumbled across something that IS really special and different from everything out there that is mainstream, and obviously this is worth the purchase cost. (I write below why it's not given away for free.)
The Cure Stress audio exercises have made their way from LP record to cassette to CD-ROM to MP3 downloads; and, as of December 2012, the special audio exercises are now available on a credit-card-sized mini computer called the Cure Stress Device. Now it's so easy to share and gift, and it can be used by any age because all it requires is a push of a button to start using it.