the new designs shall be go with the following ideas we have. we need
- home page
- product list (=category page)
- product detail page
consider the following:
1) more emotions. more people and faces should be on the web site.
2) catalog like product presentation in product lists (=category view). currently the product lists on http://www.crazystuff.ch are boring. very boring. a killer. see http://www.crazystuff.ch/party-ausgang-c-11.html as example. the new produkt list should look more like a printed catalog and invite so see all products of the shop. pinterest.com is an also an example for how pure photos attract and invite to click but pinterest of course does not look like a printed catalog. still it is an alternative look. see also http://www.templatemonster.com/demo/38895.html and click on category "Animals" to see about a better product listing.
3) optimized check out process. the check out process should give trust to customers. testimonials should accompany the process and help to optimize conversion rates. this is not part of design task here.
4) customer ratings of products should be better visible and easier to read for visitors. please check https://dl.dropbox.com/u/47270666/bewertung.png for an example how rating could look like. there is a lot written about testimonials. we want also to integrate testimonials on the pages in a nice way. see just an example http://www.faketv.ch how testimonials can look like.
5) customer comments should now be possible per product and look great. we consider integrating http://www.disqus.com as comment engine. presence of customer comments has to be part of product detail page.
6) we consider later integrating a video blog on the home page. if we integrate video, it could be in the style of "mind blow" video blog. see example on http://www.youtube.com/watch?v=MiaJ…ure=fvwrel - please integrate a video blog on home page only optional.
7) currently we have advertising banners for our own products. this idea we consider to keep also in the new design. make proposal how the new banners could look like. we want to jump to 16:9 modern image format. please see http://www.templatemonster.com/demo/25921.html how seemless multiple banner can be integrated in an online shop. one of the banners could be a slider.
8) product detail pages will change. make proposal also how this page could look like. we want to use 16:9 image formats for all product images. multiple product images should be possible.
9) the blog is integrated part of the site and should be adapted in look and feel to the web site design. it should be accessible from all pages in a similar way it is accessible now on http://www.crazystuff.ch.
10) it should be possible to change the language of the shop. currently it is only german. later at least three languages should be possible.
11) the font should be larger a little than today and better readable, specially in product descriptions.
12) the live chat of phplive will be again part of homepage and should be part also of sub pages.
13) a trustee logo should be part of the site. either an "invented" one or a real one like "trusted shops"