HostPresto! are looking for a new website for https://hostpresto.com
Our branding will remain the same but we require a more professional, cleaner look. Minimal and flat design, with custom illustrations where necessary. The design should not use photos, only clean illustrations accented on the site's primary colour.
We want to keep our brand purple if possible, however it does not need to be the same shade. If you prefer another (non purple) colour, then we are open to suggestions.
Our Wizard mascot is NOT required in the new design.
The contest is for 2 pages, the site's homepage, and the primary product page, which is https://hostpresto.com/web-hosting/
There is the opportunity for ongoing illustration and design work for elements needed for additional pages after the competition is over.
The design must focus on sale conversions by reinforcing our brand trust, excellent service and product. It's extremely important designers have a good understanding of conversion optimisation. Our current website is designed with this in mind, and we're keen to see improvements made which we haven't thought of.
I've also attached a wireframe of a potential homepage layout we like.
Although we want to keep the overall message and points on the homepage as they are, we feel the layout could be improved, as well as new things added which will aid conversions and brand trust.
As we are a multi product company, the page must showcase our main products, with emphasis on our most popular product - web hosting in the hero area, with a single CTA to view the product.
Web Hosting Page
The web hosting page must showcase the product and it's features. We would like to see the page split out 3 or 4 sections, rather than one long page as it is now. See https://www.heartinternet.uk/web-hosting for a good example of page layout and navigation for the web hosting page.
If you have any questions or guidance please ask publicly, we'll provide as much info and feedback as possible.