Our website is a real estate portal featuring the inventory for all 9 independentl owned Coldwell Banker Costa Rica franchise offices. Costa Rica is one of the most popular travel, investment, and retirement locations in Latin America.
Our target audience runs a wide range of age groups and primarily targets North America, South America, and Western Europe. We currently receive more than 20,000 monthly visits from baby-boomers, 30-something couples, and investors seeking to invest or retire.
Our primary purpose for updating our design is to create a more modern browsing experience for our visitors allowing them to quickly and easily search for properties, view images, videos, and interact.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Summary of Priorities for design:
->Highlight Images - display easily (minimum of 12 images displayed in a grid format with captions)
->Big - bold & bubbly look (using modern design graphics) making it easy to find the sharing, contact, and print buttons - and easy to quickly see the main features.
-> No "tabs" for navigation.
-> Use color to hightlight branded logos & icons
-> Luxury Feel and Look is important
Descripciones de páginas
Home Page: http://www.coldwellbankercostarica.com
-> Larger Search Box utilizing the map (user clicks on map) centered horizontally
-> Horizontal section with featured properties
-> Horizontal section with testimonials
-> Horizontal Call to Action for Newsletter Subscription
-> Social Media sharing buttons added
-> Integration of our other logo (see attached)
Search Page: http://www.coldwellbankercostarica.…perty.html
-> Improve colors, shadowing, image display, and text of fly-out box (when hovering mouse over thumbnails)
-> Improved Advanced Search Box Display making it look modern with large fields, icons, and navigation
-> Enhance and enlarge display option icons (table, grid, list)
Listing Page: http://www.coldwellbankercostarica.…-rica.html
->Improved Image Gallery Format - our current format is very unpopular among our visitors and we want to display the images with one large featured image and 9 smaller images below with an option to view more by clicking a button.
->Improved Video Display Format
->Improved Social Media and Sharing Calls to Action
->Improved Listing Agent Display with Call to Action
->Improved Display of Related Properties
Lo que debe evitarse
Boxy - small text and using tabs.
Please avoid pre-built cms templates. We are already using joomla but we don't want the design to look like a typical template.
Our business depends on a website that visitors enjoy navigating leading to conversions. I've attached a sample of a basic mock-up for the layout of the listing page but the graphics are well below our expectations.
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