Though the site is about abandoned pets, it must have a positive, cool atmosphere.
Our values are: friendship, truth, animal respect and goodwill. The site (such as the logo) must be very nice-looking and cool so that people who first wanted to buy a pet, become attracted to the site and consider addopting a pet who needs a home.
people who like pets; any age, gender or education;
Located in Brazil.
Though most shelters are non-profit organizations which have very little time to use internet, the site must be very user-friendly and simple to navigate through.
I'd like a "clean" layout. However it must have some place to advertising.
I've added here some silhouettes of cats and dogs, which can be used in the layout.