Create the next website design for Aphelia

Aphelia

Aphelia is a skincare company that uses high concentrated levels of oriental herbs in the development of new face skin care products. We bring together the power of herbal extracts and hightec biotechnology to bring a convergence of east meets west skin care collections.

The products are middle to upper level priced items.

No current web site

Websites you should use to draw designs elements and features from

http://www.jurlique.com
http://uk.lizearle.com/
http://www.esteeluader.com
http://www.debeers.com
http://www.laprarie.com

http://www.justfab.com - this site is a footwear one but is fantastic in there ideas and abiltiy to sell

Like most e-commerce sites, we don’t want a huge number of “bounces”, people who arrive at the home or discovery page and then leave without engaging with the site. It is critical that the visitor is able to quickly grasp what this site is about at first glance on each of the three pages, and sees some appealing things to do or buy. All this happens above the fold, meaning that portion of the home page which can be viewed on a standard laptop screen without scrolling down.

At the bottom of the page
These elements need to be there:
Key services & Legal
Face book connect
Links to each product Skin Whitening, anti-aging, eye wrinkle repair, acne treatment, face Cleanser
SSL Security notices, credit cards accepted

PAGE PRODUCT SALES PAGES
This is a page that directly wants the customer to commit to as purchase. It must be able to easily display and navigate.
-image enlarging
-text information for the product, Benefits, application, ingredients, FAQs and video.
We don’t want traditional 3 Colum frame works
It will also need up sell or add on sales panels. However again we don’t want normal and the example given is in a format no different to any site but allows you to understand what we need on this page.
This page will have a menu bar to navigate to products which are both sets of products or individual products. See example pages.

Images of all products are uploaded to assist in your design.

We need great features or functions on the page so customers can learn everything they need to know about the product. Key information needs of the customer
- product image
- about the product
--benefits of product
- ingredients
-application

We want new ideas to make it enjoyable to view, find out, navigate and then BUY !!!

Please view the listed websites and see how they deal with you on a product page.

The key point for our site is we want to sell more SETS than Individual items and the sets will always be better value than the individual items

Images of all products are uploaded to assist in your design. Look into their product sales pages.

Following are websites to give you direction
http://www.jurlique.com
http://uk.lizearle.com/
http://www.esteeluader.com
http://www.debeers.com
http://www.laprarie.com

http://www.justfab.com - this site is a footwear one but is fantastic in there ideas and abiltiy to sell

I have uploaded a new concept to help with information we need in the design.

As this project will be an ongoing development the selected developer will be an integral part of the site development.

Executive Summary

The business is a cosmetic site. It will be regarded as a high quality modern Biomed brand developed from ancient Chinese herbal ingredients. It provides a unique line of skin care products whose active ingredients are Chinese medicinal herb extracts formulated by modern Biomed techniques. These proprietary multi-compound herb extracts have been formulated into cutting-edge skin care products with highly refined texture and scent. Many of these sophisticated serums , day and night creams have proven effects, by independent testing organisations.

The key goals of this site:
1. The ability to sell products directly to consumers in multiple countries, predominantly USA, Australia, Canada, New Zealand and the UK.

The website development will address the following core requirements (deliverables) as follows:

The presentation of the site's pages and the manner in which they will be used by a customer must be kept as clean and simple as possible with a high level of class and sophistication- meeting natures best.

Each page should allow customers to experience very smooth, less clicks, less time but highly informative and provocative with ancient history and modern product . It must be designed to be more predictive or preemptive of what the customer would want to see and include an easy click or rollover - move on to next step -less typing/key strokes. Consider the feature rich function and process .

You must consider in the design side functionality that suits both PC and tablets for touch screens.

The purpose of this competition is to get three overall concepts pages in detail to define the full brief requirements.