We will want layered PSD files for each of the 4 pages as the output of the project.
Note that we have 2 products:
1) Business Visibility Report
2) Small Business Marketing & SEO Services
Our current site only focuses on (2), but we want the homepage of the new site to focus on (1)
All pages should contain a navigation menu links to the other pages as well as About Us.
Page 1: Home page
- Should primarily promote our Business Visibility Report and contain a form with the following fields for the user to submit: Business name, Business phone number, Business address, city, state, zip, Website
- See http://www.yext.com/pl/free-busines…index.html, http://www.yext.com/pl/blog-marketi…ostic.html, and http://getlisted.org for a similar competing product. The user will enter their business information and we will generate a report telling them what local directories they are listed in and how they are ranking in search engines for their target keywords.
Page 2: Business Visibility Report Submission page
- This will contain the same submission form as the homepage and include more content about what the Business Visibility Report is and why they should buy use it. Here is some example content:
- Get an instant view of your businesses visibility on the internet and find easy ways to make your business more visible.
- Instantly verify that your business name, address, phone number, and website are correct across 100's of local directory web sites.
- Your customers are looking for you across local directories and search engines, are they finding you? Is your information correct? What sites are you listed on? Answer these questions instantly with our Business Visibility Report.
Page 3 - Business Visibility Report (no similar page on current site)
- The report page will contain the following:
1) SEO analysis report – this will compare a set of SEO data points against 3 competing sites. This could be displayed in a table. Example fields for this are:
- Home Page External Follow Links
- Home Page Total Links
- Site-wide External Links
- MOZ Rank
- Page Authority
- MOZ Trust
2) Search engine ranking report for 3 search terms relevant to the business, comparing the business with 3 other competitors. For example, if you are an accountant in Seattle, “Seattle accountant” would be one of the search terms and it would show the business ranking for that term alongside 3 competitor site’s rankings.
3) Local directory report for 30+ directories, see http://www.yext.com/pl/free-busines…index.html or getlisted.org for examples of these reports. To see an example output of these reports, you can fill in the following information on yext and getlisted: Kurant Event, 805-399-7155, 819 Virginia St, Seattle WA, 98101
Page 4: Small Business Marketing & SEO Services page (similar to http://www.localperformancemarketin…marketing)