We mainly plan education travel for school groups. there are currently 2 mail sides to our business: 1- class trips to top destinations around the world, 2- college visit trips for high school students.
our target audience is educators (teachers, counselors, principals, program directors, etc.)
Unfortunately, designers will need to draw a bit from my current website. While the design does not to be exactly like what we currently have, it will need to be close, as we are not redesigning the entire site and don't want our users to see a drastic difference in page design.
Descripciones de páginas
2 basic re-designs will be needed for this stage:
1- the main homepage (http://www.cetours.com)
--- this pages needs to quickly provide the visitor what they need to know. we, therefore, need to be very clear about what services we offer and how we can help solve their problems. the goal is to get them to explore the site further or contact us. we need to be easy to read & understand, informative, and interesting in design and content. the less scrolling involved here, the better.
2-the landing pages for each of our 2 services (www.cetours.com/cetours and http://www.cetours.com/collegiate)
--- these pages need to provide quick access to information about what the respective services offer. the focus should be taken away from the large image slide show and put more on the info. should allow for users to easily access the key areas of the site. also, providing a call to action is key here.
1- We should certainly make use of the dead gray space on the current pages.
2- want to ensure clarification that while there will be 2 custom re-designed pages, there will be actually be 3 pages that you will need to provide (2 are the same design template with different info/images).
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