The home page will have our nav; a section about us (including a video); a section showing who our weekly sponsor is with room for a logo as well as a content slider where we'll slide in our weekly sponsor video and other static images; the most dynamic part of our home page will be an activity feed for our content that will be updated multiple times a day with short videos, photos and messages; lastly, a smaller activity feed for our community-created content we're calling "Truth or Dare" and a footer. The goal is to highlight our sponsors and show off our awesome content.
More info on the homepage:
1. The Activity Feed boxes on the left will be pieces of content on our team members create. Think of this like the Facebook news feed, except we're only posting Photos, Videos and possibly text updates. These updates would show the most recent update at the top and you could scroll infinitely to see more. The pieces of activity should feature: Avatar photo, name of uploader, date/time, caption for photo/video, photo or video content and denote whether it's a piece of content for a weekly sponsor or a monthly sponsor.
2. The Truth or Dare feed on the right is kind of similar to the Activity Feed, except these updates come from the IWearYourShirt fans. Our fans can choose to either leave a comment (Truth) or challenge us to do something for our sponsors (Dare). Our fans would post these comments by logging in through Facebook or Twitter. One thing to note, we want the Activity Feed to show if we accepted a fan's Dare and made a photo/video of it (small design indicator on the activity feed content).
3. The navigation items are Home, About Us, Services, For the Fans, Blog and then social icons for Twitter, Facebook, YouTube, Contact (Email Us). The Twitter and Facebook icon would need dropdown menus similar to what's on IWearYourShirt.com now.
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The About Us page should show us in a fun way, not just headshots and bios. It should also tell who we are, what we do, why we do it, etc.
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The Services page should highlight our sponsor services, which include: weekly sponsorships, monthly sponsorships, group shirting, engagement marketing, and video production. This could be a grid layout or list layout, but we want to communicate that there is an escalation in price for each offering and it should be displayed in a fun way.
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The For The Fans page would explain how our fans can get involved and why they should. We want this to be very fun, show testimonials from existing fans, and explain how they can get involved with us, including opportunities with group shirting, as well as explaining the "Truth or Dare" section on the home page where they leave comments for us or dare us to do things for sponsors. We'd also want the fans to know they can win unique prizes from us.
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We'll also need a blog redesign and contact form (with FAQ) redesign of our current layout that is consistent with the new look and feel. These pages are simple.