Main page: main identity. There's a lot of stress on this page specifically because it has multiple goals. First, matching our present logo (which can be updated or modified "a little") which is blue and grey, the look and feel of the site must convey credibility and trust AS WELL AS new and innovation. Next, the page has to entice prospects using words and screenshots or graphics etc to "opt in" for a look at our demo video (being created now). Even though the page's main goal is to get subscribers, we want a menu bar on every page including this one.
Features and Benefits page: Obviously the same look and feel, but this page is more focused on the presentation of our benefits which there are many.
Help and Support page: This page, again same look and feel, must present our support ticket system, phone number, and live help in a very friendly way.
Pricing page: Same look and feel, with several pricing tiers with a "most popular" option as seen on many other websites with pricing options.