Page 1: HOME
Page 2: APPROACH (continues the front page story in more depth)
Page 3: SERVICES / PHARMA
These pages (in draft form) are on the web site:
Content to remain the same along with the links.
(but not restricted to having these links).
Would probably like elements of the APPROACH PAGE incorporated into the HOME PAGE (the diagram in particular) to make it more engaging. In fact if you can find a good way of combining the Home page and the approach page - it would be good to shift a lot of the text off the Home page and put it into the Approach page.
As with all good design - we are looking for a design that re-inforces the message that the text is trying to put across - as well as create a functional and professional looking layout.
THE DESIGN IS TO REFLECT THE OVERALL MESSAGES OF THE HOME PAGE. Which is:
1 Our company is a specialist health economics agency with a unique understand of the healthcare landscape.
2 We provide a real world perspective (using real world data) that includes the patient and decision makers perspective but also undertaken with academic rigour (which differentiates us from the market)
3 We have 3 core partnerships with Universities / Charities / The (UK) National Health Service(NHS) that allows and support the above approach and which gives us a unique insight into the analytical work we do.
The overall look we want is:
1) A Professional Services type company
(formal – restrained – serious)
2) Site should have a good design sensibility
(clean simple communication is important to what we are.)
3) Happy (want you to) use other graphic components than the ones we have used in our draft design - so long as they are free to use, or we can purchase rights to use them (if reasonably priced) and that work better.
Have included some larger graphics files here. The rest you can download from our draft site if you want to use them.
Use of greys and white (probably but feel free to try other combinations) to dominate the PAGE. Use Highlight of our 'Logo Orange'. Can introduce one other complimentary highlight colour if you wish.