The landing page should look MODERN, CLEAN, PROFESSIONAL and INSPIRING.
I would like it to give you the "widescreen" look and go from one side of the screen to the other with a powerful object as its center piece (girl on motorbike, older couple parked beside the sea, younger family camping with their caravan at a lake in the mountains).
The bottom should be split into the 3 segments we work with (motorbikes, motorhomes and caravans).
The idea is that when you choose one of the pictures on the landing page... it should take you to a secondary landing page that "even more" represents the target groups described above. ** This will be a follow up contest or "job".
Colors - The company colors are red, white and black. Textures - For motorcycles it could be slightly more technical like carbon fiber, mesh/grill net, metal, stone, brick. For rec. vehicles it could be more wood, water, sunshine, ocean view, camping site, country side. Typography - Arial or Calibra