I need a new, professional overall look and feel that I can customize in WordPress myself-- a customized design that I can work with. (I built the current version myself but am not a designer!). Since this business really is just me (currently), I need it to look "larger" than just me.
In terms of look and feel, I like....
*Imagery that reinforces the idea of "boundless", e.g. a big open sky, because it conveys no bounds. I'm very open to other ideas!
* Imagery that does not feel "lightweight" or suggest otherwise-- I'd like it be be serious. My firm is focused on RESULTS and is data-driven. Yet I'm also known for big creative thinking.
*In terms of colors, I'm partial to blue and white, but open to other colors. But definitely not monotone.
* Clear and bold fonts - particularly for key points.
* Images that reinforce key concepts-- business acceleration, data-driven, results, boundless creativity
I like the idea of "boundless" because it suggests limitless potential. But importantly, I am working with clients who sell to other companies-- their customer bases are usually very TARGETED. So I don't want to suggest that their markets are "boundless" because they are typically well defined.