We teach people to build and scale startups. The content includes articles, videos, webcasts, podcasts, events. We seek to reach people working on new business ventures in any situation where there's extreme uncertainty in the market, the business model and/or the product. That might be two people in a garage in Kansas City; it might be the head of R&D at a Fortune 500; it could be leaders in government, education or non-profits.
¿A qué sector dirías que pertenece tu empresa?
Sitio web existente
We have websites for other products that our company creates (i.e., http://leanstartup.co), but nothing like this.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Clean, forward-looking, sans-serif, white background, not a ton of color. We probably need three columns. We want a site where you can get a sense of what's behind the home page the first time you visit.
Descripciones de páginas
The home page needs to show current content--articles, videos, info about upcoming webcasts. It also needs navigation by sector and company type (early-stage startup, established organization, B2C, B2B, non-profit, education, government), by story type (case studies, how tos, Q&As), and by media (articles, videos, webcasts, podcasts, events). Each piece of content needs to include a title and author. The home page also needs basic stuff: About, FAQ, Contact, Twitter handle. Perhaps the third column is used for lots of nav info. We do need an email newsletter sign-up area.
Lo que debe evitarse
No carousels (nothing that moves or blinks). We do NOT need space for advertising. NOT a fan of sites where the nav items link to a long, scrolling home page. No dark background and light type. Would prefer this not look like a blog.
We don't yet have a logo, so the name needs a type treatment.
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