Wherever possible 2 or 3 main user choices on each page which promote transparency,
ease-of-use, and a focused business approach.Less is more!!
Colours - black and white background. Then blue (light turquiose - ish), grey and splashes of red to give it a little colour streak
To emphasise the brand and the core messages on each webpage, I would only use colour to ‘direct.
Thus keep the ‘background simple e.g. black and white just like business attire
Only use colour for high impact or news, special benefits, etc. By definition, its ‘rarity’ gives it added strength.
This navigational approach should be consistent throughout. Perhaps menus that drop down, with ability to have quick links around the page
We will be using a content management system (CMS) to create and publish content e.g. Expression Engine
Make it fun – memorable, different, creates a buzz which can be built upon, adapted, twisted
I am not suggesting CGI or animation
To give dynamism by way of movement as opposed to colour, perhaps have a news-stream/blog from say Bloomberg running along the bottom of each page. This will always be changing and topical/pertinent to business.
NOTE - we are in the process of changing our logo to the top one on the attached document (Sheet 1 - colour 3) BUT colour will be dark blue/red/white lettering
NOTE 2 - added 7th June - see added pdf for example of colours required - mixture of shades of blue & red on grey, black and white background.