Second Season's slogan is "Do Good, Feel Good, Look Good!". We are a high-end resale boutique offering our customers designer clothing and accessories, as well as fine art and photography from local artisans. There are two parts to our business - a retail storefront in a high-traffic area of Boothbay, Maine, and our online storefront, which you will be designing. Please read this brief in its entirety before submitting your designs.
We are looking for a really fun design that really stands out as original, creative, yet simple to use. We'll be looking for something beyond templates and clip art. We are unique, and the best in our business, and want our website to reflect that.
The ecommerce side of this site will be powered by BigCommerce.com If you are not familiar with this service, please take some time to review their website for pertinent info. The blog, forum and other pages will be powered by Wordpress.
The home page needs to carry a high-end and organic feel. Please use the attached logo in your design.
Navigation should include: Shop Now, View Cart, About Us, Visit Us, Consign with us, Fashion tips, Forum
There should be clear areas with directive to follow us on Facebook, Twitter, You Tube, RSS, Pinterest, and a newsletter signup.
The main part of the home page should focus on featured products. Each product should have the title of the product, a partial description and link to view details.
Also on the home page should be the categories "Womenswear" "Menswear" "Artworks" with one or two products (not featured items) from the category, also with title, detail snippet and link to view details.
There will be a featured video titled "Meet the Store" embedded into the home page.
Social media feeds in a neat, organized manner should be on the home page. Recent Articles (blogs) and recent Facebook feeds are important here. We would also like a box for "Blogs we love" from others in our industry.
Second Season will be tied strongly online to another website CruisingforConsignments.com We'd like an ad of sorts for this site on the home page, but done in a way that it looks like we are advertising our presence on that site, not the site itself. We also need to promote Boothbayonline.com as a site to go to for out of town visitors.
The footer of the home page should include a second set of links and include Site Map, copyright info and the store name and address. This footer should appear on every page in your design. Second Season Art & Consignment Boutique 473 Wiscasset Road Boothbay Maine 04537 (207) 350-4252
Other pages to be designed:
Please develop a look that can be carried through all of our product pages. We are looking for something custom, fresh, eye catching, so please do not layout a cookie cutter storefront design. It's not what we are looking for. Use Womenswear as your example page. Product photos, details and categories can be found at: http://secondseasonconsignmentbouti…mmerce.com our design should be clean, professional, easy to navigate and fun all at the same time. Be creative!
* Consign With Us*
This will be the page where we explain our consignment policies and have downloadable contracts and info sheets. It needs to be interesting, simple to use and fun.
This page will also introduce us as an eco-conscience group with a passion for recycling old into new and saving money. We love to donate portions of our profits to charity, we have a bin of nice clothing outside the store at all hours free to whoever needs it, and we do everything we can to support local businesses and our community.
This page will direct people to the retail storefront, offer hours and (printable) directions. We'd love to see a map that we could update showing places that our visitors are from, online and offline.
This page will be our fashion blog. It has to be visually captivating, with room for pictures, big headlines and exciting blocks of text. We will want to have social sharing and comments at the end of each article.