Our company create websites surrounding different themes for interest groups. Affiliate sites. In this contest it is all about traditional casino games enthusiasts. Mainly table games such as Black Jack, Roulette and Slots. It is a content heavy site where we in the future want to provide articles within the field of Casino. The target group are already interested in Table games. There will however be many more sites coming like this, which is why we want to be introduced to a couple of designers who can continue working with us. The target audience is very broad, both young and old. But the design can not be to young and/or trendy as the main target audience might not be to modern.
¿A qué sector dirías que pertenece tu empresa?
Juegos y recreación
Sitio web existente
¿Qué idea tienes, qué estilo te gusta para tu web page?
It is a south america facing, mainly brazil, argentina and mexico in this very first phase. As it is for south america we are relying on the designers to design something that is appealing to a south american audience. It needs to be bright, clean. Not the usual paradigm or usual casino websites which are dark and very heavy with lightly dressed woman or men sipping on whiskey in smoking a cigarette. I'd rather like to see elements like cards, roulette, dice but maybe more stylised. It needs to be modern with playful yet serious graphical design.
Descripciones de páginas
Please follow the wireframe. There is a thought to most of the things in the wireframe.
As this is just as much a case to find a designer for further work as it is a project in itself I would like to see some graphic composition, in background. The first page includes everything:
- colour scheme,
- graphic design attributes in form of shapes throughout the site.
- Buttons CTA's.
- Typography - you can shose different typography as long as it it possible to implement this in the code.
- Iconography for the different sections (each section in to navigation needs its own icon for first page listing (on the left hand side and in the top "carousel". Each section on this page should be one area holding it all together and help the visitor to easily navigate without havng to read the intro in the article.
- Lists and forms (on the right hand side).
Lo que debe evitarse
It can not be the classic dark and shady casino feeling. Not to much bling bling, NO GOLD color, money raining or half naked woman smiling in little clothes. It needs to feel seriously fun ;) With the south american more bright colors.
As we are not from south america we are a little out of our depth when it comes to what could appeal to a south american audience. Just dont make it all too modern as the target group it is neither club kids nor international creative professionals who are used to all to modern design from Japan or Europe.
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