Design a Elegant & Luxurious Website for KHALEEJ

Khaleej / http://www.khaleejtobacco.com

We are Shisha Tobacco Manufacturing Company from UAE, Ras Al Khaimah.

We have various brands and products which are known in northern and southern African market,

we are launching our new brand “KHALEEJ” - Its a Fruit Flavored Tobacco - Hookah/Shish-a, It comes in different sizes of boxes for example: 50g, 50g Outer, 50g Master Carton, 250g Vertical, 250g Horizontal and 1kg boxes etc, we will send the boxes artworks and files if required..

Brand target audience
- Age 18 - 48
- Gender 40% Male, 60% Female (bigger percentage of females)
- Location Globally
- Language English, Arabic
- Education High School and above
- Exposure Products and Digital content that varies from medium to high quality. Audience is educated and always interacting with highly constructed brands and content (i.e. Facebook, Youtube, Instagram as well as products like: Oreo, Pepsi, Starbucks...etc.). Hence, product must meet their expectations.

Product Objective The product is highly regarded as a Social product
- Quality time
- Socializing
- Relationship strengthening
- Fulfilling a need/ habit
- Brand Objective
- Reflect high quality
- Best brand image
- Youthful
- Elegant
- Enriches social time

Brand Identity

- Arabic
- International
- High quality
- Young
- Modern
- Affordable (mid range, not premium)

Brand Identity Essentials

- Logo: White and Gold
- Colors: Flavors colors
- Font: AVENIR BOLD for English, GE SS BOLD for Arabic
- Pattern: Leaves

We want a responsive website of 1 page maximum, It should look like a single page website with a second page with products list.

Website should be Product based/ Product Portfolio and should follow the color concept of our products, As You see from our logo and product - we like black and gold in our design ideas. So we see website with dark background. We will try to present high quality pictures from products, that we sell. we want the look and appearance of the website to complement our product identity.

The Whole Website should be in the Combination of Black, Dark Grey and Gold Colors (Colors would be provided),
Our Logo has Golden detail, and Our Product Is in Jet Black.

We have a reference website with us, we want something better than the provided reference, Website should be Luxurious in look.

Be Creative but maintain the luxurious and elegant look.

1. Do not make the website colorful.

1. Maintain the brand identities so that we don't end up copying the competitors websites.
2 Usage of Stock Images - try some good stock images, use images where you think the stock images are necessary don't just fill it, and selection of good images would be good.
3. We are also attaching some of the marketing materials.