We connect Social Security disability claimants with an attorney in their area for a free case evaluation. Our target audience is between the ages of about 40-60. It is likely that those coming to our site may have some sort of disability, so accessibility is especially important.
¿Qué idea tienes, qué estilo te gusta para tu web page?
The webform is the most important piece, as the goal is to have as many people as possible complete it, so this should definitely be the main focus. We want the page to look more modern as well as professional, but also welcoming and non-intimidating. There should also be a strong, prominent call to action for the free case evaluation.
Descripciones de páginas
As mentioned before, the webform is the most important part of the page. It should have a navigation bar, space for some text below the webform, and a footer. The webform should have space below the "submit" button for a disclaimer.
Lo que debe evitarse
I would probably avoid the color red.
The goal is to give the website a refresh, but to also ensure that the conversion rate remains the same or increases. The webform is currently 2 steps -- if you decide to keep it this way, please design both steps.
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