Home Page: We want a home page that introduces the product and company very quickly and simply. We want to convey the finest roasting beans delivered by a company that knows coffee, having the finest automatic coffee machines on the market.
Second Page: A second page (keeping with the theme), will educate the consumer on the roasting process, and explain the different roasts (in industry), with cartoonish visuals (i.e. beans, roasting animation, etc.) that engages the customer to learn about quality beans in a fun and interesting way. Ultimately, we want to educate the consumer into why great beans are almost essential to achieve the finest cup of coffee/espresso drinks, and help them choose the blend that best suits their tastes.
Third Page: A third page will showcase all the blends, with different levels of measurement (i.e. aroma, Acid, Body, Roast Level, bitterness, etc.). It should also display best used for (i.e. for espresso, lattes, etc.) and tie one of our machines (optional) as a cross sale. Maybe add a fun addition with coffee drink recipes that can be made on our machines with the blend. There should be a buy button to accompany each blend, so it’s easy for the consumer to order.
Fourth Page: A fourth page will be for subscriptions or coffee club to have our coffee automatically delivered on a period of the consumer’s choice (monthly, bi-monthly, etc.).
Fifth Page: A fifth page, would be a shop that lists all coffee blends and coffee accessories we offer (spoons, espresso cups and saucers, etc.).