"Einfach Daheim" is german and stands for "easy at home" or "easy living".
The goal is a completely new platform, which should inform about self-determined living at older ages. The website is meant to be a portal and landing page, which will grow over time with huge amounts of content, products and blog posts.
The target audience of the platform is older people or people with a disease or disability, or simply people who want to feel safer and more comfortable at home. The website should inform about ways to achieve these goals. For example, the site is intended to provide information about emergency call systems for older people, about stairlifts or about basic assistance systems which make living easier in the old age.
¿A qué sector dirías que pertenece tu empresa?
Mobiliario y decoración interior
¿Qué idea tienes, qué estilo te gusta para tu web page?
The Site should have SEO and Accessibility in mind and all over it. This means: No complicated custom fancy elements, sliders and so on, which are hard to tackle later in regards of SEO when we code the site. It should be designed with mobile first in mind, very easy to navigate and be able to outperform any competitor. Also, please keep our target audience in mind! This means rather large text and elements and very easy and intuitive to navigate. "Your grandma should understand this page."
Once you finished the design, we will code it ourselves. Coding from your part is not needed. We just need the design.
Descripciones de páginas
We need at least a Homepage (landing page) and a content section page where we can display an article, discuss a product and so on.
Lo que debe evitarse
Fancy and complicated web 3.0 stuff. Functionality over design. This doesn't mean the site should not be pretty, but something like revolution slider with fancy parallax effects and transitions would most likely not fit our elder audience.
We chose "home furnishing" as a category for this contest because we couldn't find anything else to put it. The real category would be something like "informational website".
We don't have a logo and we will design one ourselves once the website is complete. We chose not to influence your creativity in any way and therefore are completely open for any design and direction you might want.
The main categories could be something like
Home · Ratgeber · Produkte · Informationen · Service · Artikel
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