1. The colors we want are grays and reds. See this web page to get an idea of the color theme: http://www.studio7ny.com/
2. We do not want to fill the homepage up with too much content or sections. We prefer having just a single section homepage (one that does not have to scroll). Your design can have 1 or 2 sections, but not more than that.
3. The purpose of this website is to grab the attention of large pet companies like Petco, Walmart, etc. The website must have strong "branding" and a very strong design concept. When the user comes to the website, there must be a "wow" factor right on the homepage.
4. Design must be modern, having great fonts and having smart usage of imagery. Design needs to represent a corporate, high-end product. This website should not have "goofy" or "cartoony icons". We are looking for a corporate outlook.
5. We are not looking for something "standard" and that looks like a template. We are looking for something modern and something that stands out from the crowd.
6. We do not have a logo just yet. Please use a placeholder for now.