The interest of living in the countryside, and escaping the city stress, is increasing enormously.
People want their kids to have large, safe, green open spaces to play on.
Even though a move to the countryside is an impossible alternative for some families, we want to give them other alternatives.
Therefore we have a vision of a site that focuses on baby/kids products with a distinct farm theme.
For example we´re going to sell toys, books, clothing and other fun stuff that in some way are related to farm animals, farm vehicles or farm tools.
In this way, if the family can´t come to the countryside, the countryside can come to them.
Of course we also want to attract parents that already lives in the countryside.
We are going to focus on products for babies and kids from age 0 - 6 year.
Although the price span of the products will shift quite a bit, we want the site to give an expensive impression.
And instead they´re getting a nice surprise discovering that so isn´t always the case.
-- Short and simple translation of this swedish name (Lek på landet) would be “Playing in the Country Side”.