This site has been running in its current state as a pilot for approximately 6 months at http://www.carpricecountdown.com. In its infancy, it has been received with great excitement by consumers and has also been quite successful for the dealer utilizing it. However, it needs an updated design where it can better showcase multiple dealers inventories and better allow for consumers to locate participating dealers nearby.
The main design element that is desired for this project is the homepage. Automotive classified websites such as this typically have 3 pieces of anatomy. Those pieces are the homepage, the search results pages, and the vehicle detail pages. For this project, we are in need of a homepage design.
The colors have already been determined as the orange seen primarily in the logo. Here is a mockup of the main elements that need to present in the new homepage design, including various searches such as vehicle (year, make, model) search, model based search, dealer locator, and other pre-existing content.