ExpertConnect provides subject matter experts to institutional investors, corporations, and professional service firms for primary research and consultations. An example of the service is that an analyst at a mutual fund wants to pressure test an investment idea. The analyst can conduct Internet research, read reports written on the topic or have a discussion with someone who knows something about the topic (i.e., an expert). So an analyst at Fidelity wants to speak with a cardiologist about the type of heart medication they prescribe before they buy stock in the pharmaceutical company that produces the drug, the analyst would contact ExpertConnect to find cardiologists. Or a marketing executive at a Fortune 500 Company may want to survey a group of retail store managers about a product it wants to market to them; ExpertConnect will have retail store managers who are available to consult. ExpertConnect will make the connection between the people seeking insights, guidance, or expertise to the people who have the expertise. This will be done through arranging phone consultations, seminars, and surveys for a fee.
The homepage should tell the story of what we do. We connect experts with people seeking expertise with a particular focus on helping stock analysts and corporate executives to access experts. The header should have tabs for “Company” “Services” “Become Expert” "Industries"
There should be an area for a very brief description of ExpertConnect 3-5 short sentences.
We would like 3 distinct areas for the different client types that we plan to serve. The 3 types of clients we will serve are:
Professional Service Firms
We should have a call to action button—"Become Client" , “Request an Expert” or “Engage and Expert”
The design should convey trust, integrity, wisdom, and will lead to success
Our target audience are professionals mostly male, white 35-50 years old. These are mostly high income persons with hard charging personalities. The target audience includes hedge fund managers, portfolio managers at mutual funds, and professional service persons such as consultants and lawyers.
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