The strategic goal of this project is to increase the proportion of visitors enquiring by 50% to around 5 per day. It must be super easy for clients to get to their information and make an enquiry.
We want a fresh and modern look, we have been criticised for being too cluttered.
Assets we have:
Established brand design (we won't be changing the main brand, though you can reduce the colour palette if you like)
Thousands upon thousands of great photos that are taken by clients on events (we own them).
Icons for our categories and key events (these are just getting finalised), you can see the "Narrow Down" page for the general look of these. (one is the wrong colour, I know).
We have amazing client list and testimonials (all true!!!) which need to be prominent as a corporate services supplier.
Phone number also needs to be prominent.
We want 2 home pages to test. My research has led me to 2 ideas for the home page; one will be a "hero" image or collage with a "click to find events" button (and some text) in the centre of the image. They will land on a page that has all the events plus a simple way to filter their search (either in a pop up or on the left hand navigation).
The second would be an improved design based on the current model, offering 4 options; all events, most popular, amazing races or narrow down. (amazing races are our best seller and people search directly for those).
The site will be built in the Divi framework, we have the developer package which includes photoshop files.
You can see our style guide attached (some sections will be beefed out once we have a winning designer). The RGB's of our logo colours are included, our font family will be Lato, but I'm open to a more stylised font in the header for our value proposition and phone number.