Financial advisor looking to expand the business by attracting other advisors to join the team and leverage our platform of services. Our advisors target high net worth individuals and companies that need help managing their retirement plans. We want the website to look sophisticated, polished and institutional without being boring.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Something very buttoned-up and professional that exudes sophistication and communicates that we are on the forefront of the investment industry. We have to stick with the Toroso logo and purple as one of the colors, but it doesn't necessarily have to be a primary color. We don't have a color palette but we do want to expand on our options, while remaining somewhat conservative.
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Lo que debe evitarse
We are picky about stock photos - want them to be tasteful, high-class, and trigger an emotional response. nothing generically business-y. Our family of entities has purple as the color linking us all, but we don't want to over-use it. We are good with purple falling to the bottom of the color hierarchy.
we need to keep the logo and the typography because we are technically a branch of Toroso Investments, not our own legal entity, but would like to expand on the color palette. if designers feel like changing the logo to something similar, but more modern - definitely open to that! We can use it in the future when we do branch off into our own business.
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