Georgia Watersports needs an new and awesome website!

Georgia Watersports

Georgia Watersports is a small parts/accessories store for small engines, outboard motors, ATVs, lawn mowers, golf carts, generators, etc. We are a Yamaha and Honda dealer. We sell Yamaha outboard motors and Honda power equipment parts. Our current market seems to be men anywhere from 45-65+. However, we would eventually like to attract men and women of all ages.

http://www.georgiawatersports.com

Our logo has red, orange, yellow, and blue in it. We would like to keep those color schemes. We want images that portray having fun outside. I prefer close ups that are slightly blurry on the outer edges, but you can decide. We are on a lake in South Georgia, USA (low hills), so we do not want any images of mountains or oceans.

GeorgiaWatersports.com redesign

Website file location
http://www.GeorgiaWatersports.com
We have our own server. Please send us your ip address. We will whitelist your ip so that you can load files via ftp.
Color Scheme
• Blue, orange, white color scheme
• We want images that portray having fun outside. I prefer close ups that are slightly blurry on the outer edges, but you can decide (with help of designer & Allison if needed). We are on a lake in South Georgia (low hills), so we don’t want any images of mountains or oceans.
Target Market that you are striving for
• Sex = 70/30 Men/Women
• Age = 35-65 years old
• Household income = $40,000 - $100,000+ annually
• Education = Some college education and above
• Likes = Enjoy spending time on the water cruising, fishing, and watersports
• Dislikes = Don’t like when their boat is broken down. Don’t like crowds or jet-skiers.
Header & Footer
• New Georgia Watersports logo
• Background image or color scheme
• hours of operation (M-F 8:30 am – 5 pm), 478-454-0084, 3016 N Columbia St. Milledgeville, GA 31061)
• “Yamaha”, “Honda”, “PeachMotorParts” logos (maybe others that you guys feel are popular at the local shop). I would prefer these to all be in one color so they don’t distract from the overall design of the site.
5 pages
• HomePage
o Image(s) that makes us seem professional and gets you feeling happy about being outside. Maybe also a picture of the outside of our building and inside.
o Quick overview of who we are, where we are located – “Welcome to Georgia Watersports, your one-stop outdoor headquarters! We have access to over 400,000 new marine, powersports and yard equipment related supplies. We will be happy to research your particular application to find just what you need. We are your local Yamaha and Honda OEM dealer. We also sell ATV, Motorcycle, Lawn Mower, Yard Equipment, Personal Watercraft, Utility Vehicle, Scooter, Small Engine, Generator, Snow Mobile and Golf Cart parts.
We are located ½ mile south of Lake Sinclair on highway 441, across the street from Ace Hardware and right next to Agee Lawn & Garden.”
o Call us at 478-454-0084 or come by our store today at 3016 N. Columbia St. Milledgeville, GA 31061
• Storefront
o Pictures of displays in customer area as well as large storage racks. Try to show that we have a lot, but we also have fun stuff. Use Pictures: shelving, storefront, storefront2, storefront-batteries, storefront-lawn equipment, storefront- plugs, storefront- plugs2, storefront- Yamaha motor, warehouse- belts, warehouse- gaskets, warehouse- inventory, warehouse- shelving.
o Text about the kinds of things we have. – “Our storefront offers:
 Yamaha outboard motors,
 maintenance products,
 Yamaha and Honda OEM repair/maintenance parts,
 boating accessories,
 aftermarket ATV parts,
 aftermarket RV parts,
 UTV parts,
 watersport accessories,
 yard equipment parts,
 and so much more!
o Maybe find a way to break up categories with images/icons [boat, outdoors (ie hammocks/paddleboards/clothing), powersports, yard equipment]
o Call us at 478-454-0084 or come by our store today at 3016 N. Columbia St. Milledgeville, GA 31061
o Encourage people to come in, but also offer link to buy online at PartsPak.com (free pickup at our store). “Visit our online store at PartsPak.com to ship right to your door. We also offer FREE in-store pick-up!”
• Service
o Picture(s) of our staff doing repairs (close ups I think will look better). Jon/Allison have taken some photos. Use pictures: Service, service2, service3, service4, service5.
o Yamaha and Honda logo and Yamaha 5-star certified logo (found on YMBS marketing tab)
o We are an authorized Honda and Yamaha service center. We are Yamaha 5-star certified.
o We currently offer:
 regular maintenance,
 oil changes,
 lower unit lubrication changes,
 water pump replacement,
 winterizations,
 re-powering
 rigging for
 If you don’t see something listed on our services, please don’t hesitate to contact us and ask!
o We work on motors that are less than 10 years old.
o $20 off your repair ticket! Come in and mention our website and recieve $20 off any repair job!
o Call us at 478-454-0084 or come by our store today at 3016 N. Columbia St. Milledgeville, GA 31061
• About Us
o Our story: In 2005, Nathan Collins founded Georgia Watersports after the factory he worked at announced it was closing. Collins wanted to mesh his mechanical engineering background with his love of being outdoors. Originally, Georgia Watersports began as a boat repair business. Within a couple years, the business was also offering wakeboarding & waterski lessons, boat rentals, and Jet-ski rentals. As the business grew, Collins recruited his brother-in-law from Florida, Jon Goldberg to assist.
Fast forward to 2018, Georgia Watersports has continued to grow and evolve every year. With the economic crash in 2008, Georgia Watersports shifted away from its watersports trips and rental business and focused on growing its sales and service departments. Georgia Watersports now has 9 employees and is one of the leading Yamaha and Honda dealer in Georgia. We currently offer outboard motors as well as parts and accessories for boats, motorcycles, ATVs, lawn mowers, RVs, and more. Our staff is what makes Georgia Watersports the best. Each member is a part of the central Georgia community and works tirelessly to offer the best customer service possible. We are proud to be your ‘go to’ store for everything outdoors.

o Employee photos and details based on your interviews. I will add my details and photo after I see your stuff. That way I make sure mine matches what you have. Use pictures: Allison, Ansleigh, jon, matt, Heidi, mary, clint, and tido. Sort order by hire date and ask – Nate, Jon, Allison, Heidi, Isidro, Clint, Mary, Matt, Ansleigh
Meet Our Staff (on the “About Us” page)
Nathan Collins
• Nathan is the owner of Georgia Watersports. Nathan started the business in 2005 and strives to grow a business that is better for customers, employees, and the environment every day. Nathan now lives in Key Largo, Florida with his wife (Becky) and two dogs (Bernie and Chloe). He is an avid scuba diver who enjoys exploring new dive sites. He is passionate about the environment and volunteers to grow native trees for restoration projects, counts marine life for conservation research projects, and helps with seagrass restoration projects and education.
o If he could have one super power it would be……never sleep.
o If he could eat only one thing for the rest of my life it would be……black bean tacos.
o If he could only take 3 items on a deserted island, they would be……a water purifier, a fishing spear, and his wife.

Jon Goldberg
• Jon started in 2007 and is the General Manager. His hobbies consist of gardening, hunting, and fishing. He has been married to his wife (Amanda) for since 2014 and have 3 dogs.
o If he could have one super power it would be……to predict the future.
o If he could eat only one thing for the rest of my life it would be……an Italian sub from Jersey Mike’s.
o If he could only take 3 items on a deserted island, they would be……a fire starter, water purifier, and a bug net.
Allison McKinney
• Allison started in 2010 and does book keeping and returns. She is originally from Macon, GA, but lives in the Eatonton area. She has one cat (Stormy) and 2 guinea pigs (Holly & Sookie). Allison and her husband (James) have two kids together (Jenna and Brendan). Allison loves reading, playing video games, relaxing, cooking, crafting, and playing the guitar.
o If she could have one super power it would be……to be able to shape shift.
o If she could eat only one thing for the rest of my life it would be……steamed broccoli.
o If she could only take 3 items on a deserted island, they would be…… a machete, a fire starter, and her glasses.
Heidi Hoff
• Heidi started in 2014 and is our Customer Service Manager. She was born and raised in South West Germany. Heidi loves the outdoors, riding ATVs, camping, reading, swimming in her new pool, and assisting with Boy Scouts trips with her son (Lyle). Her favorite foods are steak and shrimp. Heidi lives in Milledgeville with her boyfriend (Bo) and her son.
o If she could have one super power it would be……to be able to freeze time.
o If she could eat only one thing for the rest of my life it would be……Steak and shrimp.
o If she could only take 3 items on a deserted island, they would be…… a pot, a knife, and a fire starter.

Isidro (Tido) Williams
• Isidro goes by Tido and is Storefront/Receiving/Shipping Supervisor & Marine Repair Mechanic. He has been at Georgia Watersports since 2016. Tido is from Colquitt County, GA and has 2 dogs and 5 cats. Tido is also a Navy Veteran. On Tido’s off days, he likes to practice archery, tinkering around on projects, playing video games, and swimming.
o If he could have one super power it would be……to breathe underwater.
o If he could eat only one thing for the rest of my life it would be……turkey.
o If he could only take 3 items on a deserted island, they would be…… a hatchet, a magnifying glass, and a bucket.

Clint Moore
• Clint assists with shipping and receiving. Clint’s hobbies are hunting and fishing. Clint lives with his family in Milledgeville, where he was born and raised. Clint has one beloved dog (Katie).
o If he could have one super power it would be…… heat vision.
o If he could eat only one thing for the rest of my life it would be……pizza.
o If he could only take 3 items on a deserted island, they would be……a fishing pole, knife, and a water purifier.

Mary Grimes
• Mary is our Sales & Marketing Consultant. Mary joined us in 2018. Mary is from Douglasville, GA, but has been living in Milledgeville for the past few years. Mary and her husband (Corey) live with their children (Landon and Rylie) and their 2 dogs (Karma and Georgia).
o If she could have one super power it would be…… to read minds.
o If she could eat only one thing for the rest of my life it would be…… mac-n-cheese.
o If she could only take 3 items on a deserted island, they would be……a knife, bug net, and a fire starter.
Matt Kenworthy
• Matt assists with order processing and shipping. He loves being on the lake, playing soccer, and working. Matt has 2 other siblings, him being the middle child. Matt is from Atlanta but lives and goes to school in Milledgeville. He has 2 dogs (Rocky, a Golden-Poodle, and Lucy, a Bichon Frise).
o If he could have one super power it would be…… to fly.
o If he could eat only one thing for the rest of my life it would be…… waffles.
o If he could only take 3 items on a deserted island, they would be…… his phone, a book, and a fishing pole.

Ansleigh Humphries
• Ansleigh is our newest employee. She helps process web orders. Her hobby is traveling. Ansleigh is a big family person. She is very close to her mom and grandmother. Ansleigh grew up in Putnam County, but was born in Milledgeville. She has a cat (Fatman) that she claims is like her child.
o If she could have one super power it would be…… to read people’s minds.
o If she could eat only one thing for the rest of my life it would be……chicken.
o If she could only take 3 items on a deserted island, they would be……a machete, fire starter, and fishing gear.

• Contact Us
o Have developer tell us where we can change the email address that the form sends to. Have it default to mgrimes@partspak.com so you can see questions and use those to modify the page initially. Once you have a little feedback and feel the site is good, you can discuss with Jon who these emails should go to. Ultimately, we want to have the website answer all their questions so they just come in to our shop. Make sure contact us form doesn’t allow file uploads (for security)
o Maybe a google map to our location.

Additional Notes
• Please send us credentials to log in to admin panel of wordpress on GeorgiaWatersports.com
• Please set up security on word press so that we are notified if an ip address tries to log in too many times. Share where those settings are.

We do not want any photos of mountains or palm trees since we are located in South Georgia, USA.

Our target market does not like crowds or jet skiers, so try avoiding photos with those elements.

Please also include a map showing visitors where we are located - 3016 N. Columbia St. Milledgeville, GA 31061