My main goal is to have a great landing page that keeps people interested and gives them a call to action. I want pictures of our insurance product so people know within a second what we offer without any confusion.
I have a couple of websites I really like and wouldn't mind using them as a reference.
I use adwords to target traffic in my area so this site does not need to point toward a global market. Main cliental is Farming communities and Seniors.
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