updated content info:
1. Landing Page – a static page with an image scroller which will cycle through the 3 main goals of gogocar:
a. Goal: Simplify the new car buying process. Problem: Buying a new car from a dealership is a long and complicated process. Solution: gogocar.com bypasses the dealership and provides a simple and truly complete end-to-end sales experience online.
b. Goal: Save the new car buyer money. Problem: Consumers never get the “best deal” buying directly from a dealership or from using any other Internet based car-selling sites. Solution: Because of gogocar.com’s direct relationships with option vendors, gogocar.com saves new car buyers money by simply offering all the same options found at a dealership, at deep discounts.
c. Goal: Change the entire new car buying and selling process. Forever. Problem: The current process for buying a new car is painful, costly, and comes with a negative stigma from a buyer’s standpoint. Solution: gogocar.com will remove the pain, reduce the cost, and eliminate the negative stigma for the new car buyer.
d. The Landing page will also have a static “Start Now” button on the page at all times which leads to the Home Page
2. Home Page – This page will be “divided” into three basic areas: Top, Middle, Bottom:
a. Top: user login section (in header); Title (under header): “gogocar makes buying a new car simply, easy and fun!” Body: gogocar makes buying a new car simple. We have taken the new car buying process and turned it into five easy steps: 1. Select & Compare 2. Finance Choices 3.Options 4. Appointment 5. Contract - “Lets get started!” (button that leads to step 1)
b. Middle: image scroller which will cycle through new car model images of brands we support, as well as the five (5) steps to buy a new car: 1. Select & Compare: pick your new car and compare to similar makes and models 2. Finance Choices: Cash, Lease, or Finance 3.Options: from gap insurance to extended warranties, gogocar has you covered 4. Appointment: pick a day and time to see and test-drive your new car 5. Contract: print out your contract and bring it with you to your appointment - - “Lets get started!” (button that leads to step 1)
c. Bottom: “who is gogocar? gogocar was built from the ground up by a team of new car sales professionals and digital marketing gurus, with over 50 years of combined experience. We, as a team, wanted to bring the new car sales experience into the 21st Century, making buying a new car fun again! The hassle of going into a dealership for 4-6 hours to find and buy a new car is gone – replaced with the ease of finding the car of your dreams from the comfort of your own home. We give you the power to pick and compare vehicles, get and update your credit score, find the best financing for your needs, pick and chose from additional options only found at a dealer, print out your completed sales contract, and make an appointment to see and test drive your new car. If you are happy, you simply sign your contract and drive away. Simplify. Save. Change. gogocar.com” - - “Lets get started!” (button that leads to step 1). In the footer please feel free to include standard links to “login”, “contact us” and “follow us on FB and Twitter”
3. Step 1: Select & Compare – this page will effectively be a search page to find new car makes and models, based only on the makes and models we support and have access to via our network of new car dealers – we can and should limit the search to only those makes and models we have access to (list to follow). The search results page should show the vehicle selected, with make and model details, and should offer the option to compare to other makes and models we support – up to three (3) at a time. The result of a comparison will show all four (4) cars, with details, next to one another for easy comparison. In order to move on to Step Two (2), we will ask the user to create an account, with login, so that we can keep the search, search results, and comparison on file – and also give the user the option to come back later to finish the process. The option to “save and come back later” should appear on every page moving forward. Starting with this step, we want to see the on going “savings calculator” seen in the wire frame (see page 4 in the wireframe)
4. Step 2: Finance Choices: Cash, Lease, or Finance – this step will start with a simple question: “are you paying ‘cash’, ‘leasing’, or ‘financing’ – with each of these three words being buttons that will take the user to one of three subpages: cash payment, leasing payment, or financing payment. The “cash” page will simply ask the user to verify that they are paying in cash – and will ask them to be sure they are prepared to arrive at their test-drive appointment with cash payment ready – from this page users will be driven to Step 3 - Options. The “leasing” page will offer leasing options based on links to leasing contracts/contacts gogocar works with – these may be based on a manufacturers lease option, a bank lease option, or a dealer lease option. The “financing” page will offer finance options based on links to financing contracts/contacts gogocar works with – these may be based on a manufacturers finance options, a bank finance option, or a dealer finance option – our tech road map includes the eventual option to have banks/financing vendors bid for a new car buyers business and give the new car buyer the choice to pick the best offer (see http://www.leandingtree.com). Both the “leasing” page and the “finance” page will start by asking a simple yes/no question: do you know your credit score? If ‘yes’, the page lands on “do you want to improve your credit score?”; if ‘no’, the page lands on “do you want to see your credit score?”; if ‘yes’, the next page lands on a credit score retrieval page requiring user details such as full name, address, social security number, etc., if ‘no’ the page lands on “why your credit score is important” page (content for this page to follow) and is prompted again to “see your credit score”; if the user lands on the “do you want to improve your credit score?” page, this page will offer the user the ability to improve their credit score, requiring user details such as full name, address, social security number, etc. Once the user opts in or out of the credit score pages, only then will they start the leasing or financing application (content and details to follow). Please see “Legal section”: page 26 wireframe**
5. Step 3 – Options: This will be an eight (8) page section, with a page for each option – all with the simple question of: “would you like to add:” for each option. Starting with this step, we want to see the on going “savings calculator” seen in the wire frame (see page 4 in the wireframe – we may want the option of adding this sidebar calculator into earlier pages**)
a. Option 1: “would you like to trade in your current vehicle?” – if “yes”, user lands on our wholesale trade in page with options to sell their car to the highest whole sale bidder (details and content to follow), then on to Option 2 – if “no”, on to Option 2:
b. Option 2: “would you like to add Identity Theft Protection?” – this page will include details about what Identity Theft Protection is and why it’s important to get it. – if “yes”, user lands on page to include Identity Theft Protection, then on to Option 3 – if “no”, user moves on to Option 3:
c. Option 3: “would you like to add Gap Insurance?” – this page will include details about what Gap Insurance is and why it’s important to get it. – if “yes”, user lands on page to include Gap Insurance, then on to Option 4 – if “no”, user moves on to Option 4:
d. Option 4: “would you like to add an Extended Warranty?” – this page will include details about what a Extended Warranty is and why it’s important to get it. – if “yes”, user lands on page to include a Extended Warranty, then on to Option 6 – if “no”, user moves on to Option 5:
e. Option 5: “would you like to add a Maintenance Program?” – this page will include details about what a Maintenance Program is and why it’s important to get it. – if “yes”, user lands on page to include a Maintenance Program, then on to Option 6 – if “no”, user moves on to Option 6:
f. Option 6: “would you like to add Total Loss Protection?” – this page will include details about what Total Loss Protection is and why it’s important to get it. – if “yes”, user lands on page to include Total Loss Protection, then on to Option 7 – if “no”, user moves on to Option 7:
g. Option 7: “would you like to add Wear and Tear Protection?” – this page will include details about what Wear and Tear Protection is and why it’s important to get it. – if “yes”, user lands on page to include Wear and Tear Protection then on to Option 8 – if “no”, user moves on to Option 8:
h. Option 8: “would you like to add a Biweekly Payment Option?” – this page will include details about what a Biweekly Payment Option is and why it’s important to get it. – if “yes”, user lands on page to include a Biweekly Payment Option then on to Step 4 – if “no”, user moves on to Step 4:
6. Step 4 – Review Order and set up Appointment to See and Test Drive Your New Car:
a. Page will show a complete review of the buyer’s entire order, car (with price), financing (if any) with fees/costs, options (if any) with fees/costs and total savings via the “savings calculator”.
b. Page will ask that the user “confirm” the order – this will result in a “set-up an appointment” page. No appointment page will be offered until the user “confirms” the order.
c. The Appointment page will be a simple calendar showing available days/times to see and test drive the car from the order – this will also include the address details of the selected “gogocar distribution center” (the local dealer).
d. Once the order has been confirmed, and the appointment set-up, the user will be taken to Step 5 – the final sales contract.
7. Step 5 – Sales Contract:
a. This will be the final page(s) of the process and will result in a final sales contract with all sales options included, financing (if any), options (if any), appointment date and time, final total price, and all contract legal terms.
b. The user will be prompted to print contract – and needs to be reminded to bring the printed paper contract with them to the test-drive appointment. Our tech road map leads us to want to include a “contract-to-mobile device” option, so that a printed-paper contract will be an option, and signing a e-contract via a mobile device is the other option.
8. Final/Ongoing Step: keeping all user data to automate the reminders for test-drive appointment, Maintenance appointments, on going customer service/relationship management – including reminders to log back in and finish the process if a user saves and drops off – a “thank you” message once a sale is 100% complete, etc.
**Options Content (see page 16 of wireframe)**:
Identity Theft Protection: One out of every 2 Americans will experience some type of identity theft. Gogocar Identity Theft Protection will not only will protect you and you household, it will cover each person in your family for up to $25,000 and repair anything that appears on your credit report caused by Identity Theft.
Gap Insurance: All new cars depreciate very quickly the minute you drive off the lot. With gogocar Gap Insurance, only $5,000 worth of Gap Insurance pays you book value of your car, if the car is ever totaled. And, any difference between what you owe the bank and the book value of your car is 100% covered by gogocar Gap Insurance.
Cost at Dealer: $499.00
Cost at gogocar.com: $299.00
Extended Warranty: The gogocar Extended Warranty extends your factory warranty. The cost of repairing a car can get very expensive after your factory warranty ends. The gogocar Extended Warranty covers you from having to pay for any mechanical breakdown. The gogocar Extended Warranty may also include a free service rental, free roadside assistance, and may cover all costs but basic maintenance.
Cost at Dealer: $4,500.00
Cost at gogocar.com: $1,500.00
Maintenance Programs: The gogocar Maintenance Program covers all factory-scheduled maintenance at a reduced rate.
Cost at Dealer: $499.00
Cost at gogocar.com: $299.00
Total Loss Protection: Gogocar Total Loss Protection covers your down payment up to $5,000 – should you have an accident shortly after buying your new car. For example, if you put a large down payment on your new car, and you get into an accident, your down payment would cover the depreciation, but you would loose the down payment as a result. With gogocar Total Loss Protection, you would be covered for up to $5,000 of your down payment.
Cost at Dealer: $499.00
Cost at gogocar.com: $299.00
Wear and Tear Protection: Gogocar Wear and Tear Protection covers wear and tear on your leased vehicle up to $5,000. Any charges billed by the leasing company when your lease term is over, would simply be paid for by gogocar Wear and Tear Protection.
Cost at Dealer: $450.00
Cost at gogocar.com: $249.00
Biweekly Payment Option: The gogocar Biweekly Payment Option saves you money and creates equity faster by speeding up your loan payoff with two small payments per month instead of one larger payment per month.
We DO NOT need the "car builder" option at this time
We WILL need the "as you save" Calculator built-in
We have relationships with 3rd party vendors to link to or build in options for all the pages above.
We need design with coding.
Please contact us with any additional questions you may have