Homepage should be a single column vertical layout - similar to current site.
Above The Fold:
Site Navigation System - preferably menu bar. Links that must be included are: 'Home', 'What is Fenphedrine?' (or 'Ingredients'), 'Buy Now', 'Testimonials' (or 'Success Stories'), 'FAQ', and 'Contact Us' These links will lead the user to content in lower portions of the page.
Customer Support Features: Phone Number (1-877-651-8643) Live Chat. Both these features need to be included in or near the header of the site.
Secured Shopping: We need to display prominently that our site is secured by McAffe® (logo attached below). We also need to symbols of payments accepted, Visa, Mastercard, Amex, etc.
Money Back Guarantee: We also need to include some indication of our money back guarantee in or near the header. This image and/or text will link to a banner lower on the page which will explain our money back guarantee (This banner will need to be designed as well)
Most importantly is the banner area, - the red portion under the navigation on the current site - this is our opportunity to really display that wow factor. Be as creative as you can with this just be sure to include the image of the product bottle (attached below) prominently.
Below The Fold:
This is where we will really explain what our product is and how it works. As well as highlighting our customer testimonials and MOST IMPORTANTLY Showcasing our Buy Now section.
The content of the site will remain similar, so what we're looking for here is a much cleaner more attractive layout of the information. Again, let your creativity take over and see what you can come up with.
With the testimonial section: we need two different layouts. One for the customers who included photos with their testimonials and one for the testimonials without photos.
And for the Party Piece: The Buy Now section. Basically we need this section to be as clean and clearly laid out as possible. But it also must make the customer feel safe and secure.