The website "A Better Option" will be targeted to woman from 14 to 40 interested in a vegetarian diet. This website belongs to Animal Equality, which is an international animal rights organization.
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Sitio web existente
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The site will be named "A Better Option" and it will be a multi-lingual site that encourages visitors to adopt a delicious meat-free / vegetarian diet. The site must look fresh, clean, colorful, modern, fun and inviting. The target audience are woman 14-40. You can use photos from shutterstock.com for the sketch. We visualize the site containing great photos of veg food and one image of woman enjoying a healthy meat-free diet (this one doesn't necessarily have to be at the top)
The site must include Animal Equality's logo at the bottom and a menu at the top that allows the visitor to easily navigate through the different sections of the site.
This site will be later adapted to Wordpress.
Descripciones de páginas
Home page must include a slideshow with up to 4 high-res photos of delicious veg food.
The home page must be inviting to check out the several meat-free recipes the site contains, nutritional section or discover the reasons to adopt a compassionate and meat-free diet.
We think the site should not just show photos of food but also of woman (the target audience) enjoying a healthy meat-free diet.
The interior page design must contain one of the following (you choose)
• information on how to prepare a certain recipe with ingredients, photo and instructions.