Flavrz is "Better for you; Better for the planet"
Flavrz is start up company making a liquid drink mix that is healthy because it is organic, low sugar (9 grams), low calorie (35 calories) and made with real fruits. Still it tastes sweet and delicious. It's great for kids and for the kid in all of us.
Flavrz is more than just a drink mix. It's a big idea for changing how America drinks. Flavrz has the potential to save millions of tons of plastic packaging waste and the fuel that is wasted in transporting water-based beverages to stores. We sell just the flavoring and families can add their own water, at home and on the go.
Flavrz is "mom-invented." The inventor designed it to help everyone in her family drink more water. Everyone in the household can mix to taste so everyone can have the drink exactly the way they like it. Some people like it very sweet and some like it very light.
Flavrz sells its fruit flavored drink mix in 16 ounce bottles and in individual pouches (for on-the-go uses). We also sell soda flavors that can be added to sparkling water.
Cuéntanos a qué tipo de público quieres llegar
There is already a drink mix category and a healthy beverage category. We are the first healthy drink mix that actually tastes great.
Our primary customers are Mom's who want "safe" healthy drinks for their kids, and health concious women who want to flavor their water with something that is lower in sugar and calories without the artifiticals.
Our customers are not the die-hard health fanatics. These customers drink pure filtered water and don't care about sweet flavoring. They avoid all sugar. Our customer is a cross-over customer who wants to have something healthier but doesn't want to give up good taste.
We need a home page that will tell our story. We need to emphasize health and wellness. We also need to emphasize our "green" message. We want the page to feature all three of our product lines: bottle drink mixes, single serve drink mixes and soda flavors. We also have a "store" that sells other eco-friendly products. It would be great if the page could help people understand what the product is - a healthy liquid that you pour into water.
We want to keep our bright colors and the basic graphics from our packaging. Our single serve pouch box is the new direction in our packaging with the real fruit and the realistic glass. it would be great to have that on the home page and to maybe do some simple animation with the fruit and liquid pouring.