We're redesigning the site of Ben-S, a real estate agent operating in the Groningen, the Netherlands area. They act as buying and selling agent. The target audience is consumers who want to buy and/or sell a house.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Keywords are professional, user friendly, trustworthy. The design should be inviting, open, friendly. More family business than enterprise, more clean than rich.
The logo contains pink elements, but the site shouldn't contain too much of it, if any at all. We want people to be at ease when looking at the site, not alerted by a lot of attention-grabbing pink.
There'll be plenty of photos of all kinds of houses, both exterior and interior shots. A neutral colour scheme likely works best with that.
We've created a mock-up based on user research.
Descripciones de páginas
The site provides an overview of the houses that are for sale (both as an overview listing and as a detailed view), as well as information on the agent's activities, terms and cost. Visitors will be able to find a house they're interested in, as well as information on how the process of buying or selling a house works.
Lo que debe evitarse
The site must look professional and trust-inspiring, without moving into the realm of the overly commercial. Groups of people in suits are off, this is not some huge corporate entity.
As stated in the style/theme ideas section, we'd like to avoid too much pink, especially when in combination with a "metallic" gray-gradiented look.
Real estate agents in the Netherlands tend to be affiliated with NVM and Funda; those logos must be visibly present on the site, since they inspire trust.
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