Cómo Danielle.stitt comenzó su viaje en diseño web
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Hyperion Asset Management
Cuéntanos a qué tipo de público quieres llegar
The website allows clients and potential clients to access information from Hyperion Asset Management. We are a small funds management company servicing Australian institutional (large, wholesale) investors and financial planners/ advisers ie B2B. The website needs to be attractive, professional and easy to navigate. We do not want a design that looks like just another financial services firm.
This brief is to design the homepage and thereby set the overall aesthetic for the website. We have a wire frame already signed off so the successful design needs to work within this wire frame (or have REALLY good reasons why to change the wire frame).
We want the look to be clean, fresh, forward-thinking, professional, different to other fund managers, easy to find the information the client is looking for.
The goal of the homepage is to provide an introduction to us and to easily allow the visitor to click down the path of information they are seeking.
Lo que debe evitarse
lots of black, do not make the site feel dark or univiting
To explain the files attached to this brief:
Campaign rotator has 3 "slides" which rotate every 3 seconds or so
Video Leader is a still of one of inhouse videos (eg one of investment managers talking)
Testimonials/ Awards - this is now called Awards and Ratings and has logos of the rating companies (eg Standard & Poor's, van Eyk etc and any awards we win)
Latest news - this contains info like the 4 boxes on our existing website (http://www.hyperion.com.au)
Follow us - this will be a LinkedIn update or Twitter feed that automatically updates when we post new content on social media
This is the design our web developers came up with but we think it's boring, too many rectangles (boxy?) and does not look contemporary, fresh or interesting. Not sure about the black call to action buttons either
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