Help incuda with a new website design

incuda

incuda BI (Data Warehouse & Business Intelligence for Ecommerce)

incuda provides the industry standard for Data Warehousing and Business Intelligence in Ecommerce.

Target customers are Ecommerce shops, shopping clubs and deal providers with a yearly revenue between 1 and 100 Mio €. Most customers start when making 10-20 Mio € revenue per year.

Decision makers are the Founders and the heads of marketing. Strong impact have investors. The main driver in the media is the Samwer/Zalando Story.

The main target of the web presence is to generate trust in the competency and reliability of incuda.

Our claim "data-drive your business" is based on the two greatest success factors for growth:
- Speed: in the higly dynamic and competitive Ecommerce environment, decisions must be made quickly
- Precision: only correct decisons are good decisions

Amazon, Ebay, Zalando are role models that show how successful companies can become with data-driven decision making. Smaller Ecommerce companies often must directly compete with much bigger competitors and therefore need similar capabilites for strategy and decision making to succeed.

Webshops, shopping clubs and deal providers (up to a yearly revenue of 100 Mio ) use our platform. Smaller and mid-size companies use our subscription model (Software as a Service), bigger companies who want to operate the Data Warehouse themselves can acquire a license, including integration support and training of internal staff.”

http://www.incuda.com

see attached stylesheet pdf

1. Design of the homepage: transports the Slogan (data-drive your business), our product/subscription offering and the Key Messages. Speed, Precision and Trust are to be communicated on an emotional level.

We expect visitors to be decision makers in e-commerce companies that are interested in the benefits that are expected from using of a business intelligence platform.

Visitors shall understand and (emotionally) accept the key messages from the information on the website. The quality of information presented on the page is more than just buzzwords:
- data-drive your Business
- Trust: we understand Ecommerce businesses, your data (and your customers' data) is safe with us

2. Design of the product description page:
This page gives an brief overview of the key features and benefits from a functional perspective.

e.g. description of a few most-relevant features (business-relevant, use in daily operations, full DWH/BI with plan-build-run-optimise loop
Soft "comparison" to competitors products (RJMetrics, minubo, Girafe): they can only report (=passive), we can put the data into action for product- and campaign-optimisation on a 1:1 level (Customer Relationship)

3. Design of the technical architecture overview page:
This page should present a short overview of the technical architecture, e.g. using a graphical diagram with short key messages.

Additional pages will be designed during implementation: contact, pricing model, login / sign-up, about incuda.

We thouth about using the brand "ecom-bi" instead of incuda, but sofar decided against it, what do you think?

Target platforms for Website presentation:
- Prio 1 = Internet browser on PC/Laptop,
- Prio 2 = Mobile phone (e.g. iphone).
- Tablet devices, Facebook are low priority

showing a very buzzword-style homepage

focus on
- clear reduced style
- transporting the key messages speed/precision and trust