Landing Page: Need to have email optin for form as our current site does. The goal of the page is to clearly identify who we are what we do, and who we do it for. Goal: Qualify prospects
Interior pages: Need to include testimonials from satisfied customers, case studies or other proof of results. Goal: Sell prospects
Note: I do not want to feature my photo on the front page. However, I do want to establish that I wrote a bestselling book on marketing.
Page navigation should be more like Fish Marketing.com Who we are, what we do, our work, our clients, our results, contact us, book, speaking, blog.