This is basically a teaching website that should come across as the premier expert and leader in kaizen.
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Note: This site is built on the Thesis framework.
Home/Landing Page should be something very creative and fresh targeting 25-40 year-old business/engineering demographic. Needs to invite and motivate people to want to see what is inside. I already have a logo but would like a landing page that is professional yet fun, fast, and exciting which is what Kaizen is all about. There is an OptIn Skin form on the front page now that represents the existing colors I'd like to keep.
The "REAL" part of REAL Kaizen stands for Research - Engage - Act - Learn; a different but similar take on the Plan-Do-Check-Act process of quality control made famous by William Edward Deming. The R-E-A-L process is what will drive how we promote our version of kaizen.
Historically, kaizen training has been provided by specialist consultants that charge thousands for information that can be learned in 30 days or less with some research. I want this site to provide this training free of charge but also to promote my books and place ads. I like the little 125x125 ad boxes.
Kaizen is also historically considered rather boring by many and most of the information on the internet is just that. I want this site to show a completely new and refreshing side to process improvement.
25-40 years, male and female, college educated and factory workers, engineers, and other business industries like healthcare and finance. People looking for information about kaizen are generally looking for ways to help improve their business.
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