Help Saint John Multicultural and Newcomers Resource Centre Inc. with a new website design

Saint John Multicultural and Newcomers Resource Centre Inc.

The Saint John Multicultural and Newcomers Resource Centre (SJMNRC) is a non-profit organization that provides an integrated approach to services for newcomers including one-on-one employment counselling, as well as referral and placement services to immigrants.

The mandate of the Centre is overseen by a Board Directors and a small yet dedicated staff. All the services are free for immigrants in order to encourage and promote the cultural diversity.

The SJMNRC is an organization which thinks that you can learn and develop yourself thanks to the community.

The vision is:

To foster diversity and community development through service.

The missions of the SJMNRC can be defined into 5 points:

 To improve the cultural, social and economic well-being of the community through the
promotion of multiculturalism.
 Facilitate the integration of newcomers to Saint John and help to retain them.
 Create a road map for newcomers.
 Support the programs offered by existing settlement and multicultural organizations.
 Serve as an advocate for newcomers and the multicultural community in the Saint John
region.

The values are:

 Assisting newcomers settlement in the Saint John region.
 Excellent service, Tailored relationship.
 Respect, Equality, Inclusiveness and Fairness

THE TARGET
All newcomers in the Saint John region are welcome.

One of the key priorities for the website redesign is to develop an easy navigation through all the programs and services that offers the SJMNRC.

Indeed, the aim is to provide a better understanding of what kind of services a newcomer can benefit from without being surrounded by a huge amount of information. We need to remind that all the administration process could be challenging for a person from a different country, culture and language.

The goals of the new website
The new website needs to:
 Reflect the SJMNRC, its values and missions.
 Be recognized with its own corporate identity.
 Be optimized on the updating process.
 Focus on the services that the centre offers.
 Be the first tool of communication.
 Be dynamic.
 Be more intuitive and user friendly.

The message that we want convey through the website

The SJMNRC is a dynamic organization which provides free services for newcomers in order to help the settlement of their family in the region of Saint John.

The mood of the new website

Modern, Professional, Dynamic, Multicultural, International, Friendly

http://sjmnrc.ca/

Here is a site we would like to draw inspiration from

http://htmlstream.com/preview/unify/index.html

What we want:

 Website redesign:

o A corporate identity need to be build and to be specific to SJMNRC: a dynamic and modern organization.
o Our current logo (FR and EN) needs to be well integrated in the graphic charter.
o We don’t have a current visual identity, thus we are open to any new idea of design, like small pictograms which can illustrate each services…5

 Website layout:

o The navigation needs to be “quick” and “easy to use” (more organized) for the newcomers who can be lost in front of this huge amount of information.
o Need to emphasize on the programs and services offer by the centre.
o A real harmonization between all pages, and between the 2 websites (English and French version).

 On the Home Page:

o On the top

 Switch in French or English: legible.
 Social Media integration: Facebook, Twitter and LinkedIn.
 Search by keywords.
 Contact us: with a google map view.
 Home Page link (including a redirection to the home page when you click on the logo)

o Content Containers

 Event Calendar.
 Sponsors logo integration.
 Become a volunteer.
 Why not a photo gallery?

o Main Menu Tab

o On the bottom

 Site Map
 Legal

What we don’t want:

 An old fashion design
 A static website
 No flexibility for modifications
 Just a list of services

I think that about covers it. Please see the Sitemap and Design brief attached above